History of Soufeel
Soufeel is a New York-based jewelry brand that was founded in 2009 by Steven Gao.
They’re one of the most popular personalized jewelry and gift brands because of their unique direct to customer model. Customers can customize their products directly on Soufeel’s website, saving time and money. Because of this, Soufeel has changed the world of custom jewelry shopping and is a competitive alternative to visiting specialty jewelers and the big-name jewelry stores.👍🏻
Soufeel has sold products to consumers in over 65 countries. Their slogan is “For Every Memorable Day” and they make jewelry pieces for all occasions and all wearers.
Throughout their existence, Soufeel has had different development phases.
Phase 1: 2011
After two years of its formation, Soufeel was still a new company and didn’t offer the extensive catalog it does today. It was just another general online jewelry store; however, they did offer a range of jewelry pieces and types such as bracelets, necklaces, rings, and earrings.
They also didn’t offer the personalized jewelry they do today.
The branding also looked completely different; rather than the feminine appeal and social media-inspired imagery, the phase 1 Soufeel website featured clean and minimalist web design as well as a basic logo.
Phase 2: 2016
In 2016, Soufeel became the brand it’s known as today. They started rebranding themselves as a classic feminine and trending website, accentuating their website with girly colors such as pink and amping up their social media presence.
This is when Soufeel started promoting itself as a personalized jewelry brand. At this time, Soufeel offered engravable jewelry, photo jewelry, and some of their most popular items such as name necklaces.
Phase 3: Mid-2020
Today, Soufeel has expanded its product line greatly compared to when it first started. Soufeel offers more than jewelry; they now offer custom apparel, home products, custom pet accessories, and other personalized gifts.
Soufeel is also distancing itself from just another general jewelry brand. They’re promoting themselves as a personalized gift brand with a focus on personalized jewelry.
Product Selection and Quality
Soufeel has extensive product selections. This selection includes premier product lines, jewelry trend innovations, as well as other category types such as accessories, materials, add-ons, and more.
Premier Category Line: Name Necklaces and Custom Bracelet Charms
🎉Two of Soufeel’s most popular product types are name necklaces and custom bracelet charms.
The Soufeel name necklace is an industry leader for a good reason. They offer classic necklace types, such as the Carrie Style Name Necklace, as well as unique and innovative designs.
Soufeel also offers charms that no other jewelry brand offers. Their charms go a step further by featuring unique materials such as Murano Glass, eye-catching charm types such as travel and occupations, and they even make photo charms.
Soufeel charms have locks and stoppers to prevent the charms from sliding. Their charms also fit on all major brands’ bracelets, with the exception of charms meant to be worn on a Soufeel safety chain or with a stopper.