Blue Nile Showrooms: What to Expect and Shopping Advice

Blue Nile is known for its beautiful and vast array of conflict-free diamond engagement rings and jewelry.

The Seattle-based retailer is a giant in the online space and has recently expanded its brick-and-mortar presence with 17 locations across the country.

So what is the experience of a Blue Nile showroom? And what is the best way to find the jewelry in the showroom that will make your heart soar?😋

Blue Nile Showroom

Blue Nile showrooms across the country

The showrooms for Blue Nile are found throughout the United States and will be anchored with its coming flagship in Houston.

The showrooms offer a place for customers to explore and try on a selection of Blue Nile engagement rings and other jewelry. They can be found in luxury shopping centers, open-air malls, and downtown storefronts.

🗽Here are the states with showrooms currently:

  • Arizona
  • California
  • Colorado
  • Florida
  • Illinois
  • Michigan
  • New Hampshire
  • New York
  • New Jersey
  • Oregon
  • Pennsylvania
  • Texas
  • Virginia
  • Washington

The Blue Nile showroom experience

At each showroom, you can see and experience pieces for yourself and see what catches your eye. You can view different styles, touch the pieces and try them on. There is a curated selection of Blue Nile pieces.

Here are some of the specific features of the showrooms:😍

  • Blue Nile Personal Jewelers are available to consult on finding a Blue Nile creation or in creating a one-of-a-kind piece.
  • Once a piece is selected, it can be delivered to the showroom (an excellent idea, especially for a surprise) or sent directly to the customer at no charge. Some pieces can arrive in the showroom as quickly as a day.
  • Blue Nile also offers jewelry cleaning and repair. In some cases, they can do this while you wait or browse the showroom.

What your local showroom offers

Each showroom has a unique collection available to see and try. The Blue Nile website offers a link to each location where it is possible to look at each collection presented in that particular showroom, which can be a great way to research what tykes appeal to you before an appointment.

How to visit a Blue Nile showroom?

You can find all the information about visiting a Blue Nile showroom on the Blue Nile website. For example, if you want to visit the Roosevelt Field Mall location in New York, you can click on the link to find information specific to that location. The information about each location includes:

  • Address
  • Map
  • Showroom hours
  • Phone number
  • Email


You can also book an appointment online at a location. Showroom services you can reserve ahead of time via the internet include:☎️

  • Engagement ring consultation: A 60-minute appointment with a personal jeweler who will offer expert guidance on choosing your ring. You can select a stunning ring that is part of the Blue Nile offerings or design one to your unique specifications.
  • Jewelry consultation: A 30-minute appointment with a personal jeweler. The personal jeweler can help you select jewelry or gemstones to celebrate a special occasion and loved one.
  • Service appointment: Personal jewelers will help you during this 30-minute appointment to care for or return a purchase.
Make Your Appointment for Your Blue Nile Showroom Visit

If you can’t visit a showroom, book a virtual appointment

You can visit a showroom virtually and get the personalized expertise of a jeweler with a virtual appointment at the showroom location of your choosing. You can meet anytime by booking with the online calendar. The jeweler can show you different selections of diamonds and jewelry with as much detail as you would like via multiple cameras and angles.

Do Blue Nile’s competitors have showrooms?

Yes, they do, though the specifics of each one differ. Two of Blue Nile's major competitors are James Allen and Brilliant Earth.

James Allen

James Allen has fewer showrooms than Blue Nile, with only two locations. One of the locations is in Washington, D.C. and the other is located in New York City.

In Washington, you can view select pieces. If there is a piece you see online you would like to try in person, they can often have it sent to the store in advance of your appointment with a few days' notice.

In New York City, it's possible to view your diamond and try on styles for fit and design.

Brilliant Earth

Similar in number to Blue Nile, Brilliant Earth has 18 jewelry stores across the country. They are primarily on the East and West coasts and in the South.

Brilliant Earth showrooms are found in these locations:

  • Arizona
  • California
  • Colorado
  • Georgia
  • Illinois
  • Massachusetts
  • Minnesota
  • New York
  • Ohio
  • Oregon
  • Pennsylvania
  • Texas
  • Washington
  • Washington, D.C.

The Brilliant Earth website describes the diamonds on offer as Beyond Conflict Free, meaning Brilliant Earth has an even more rigorous standard for their diamonds than those diamonds described only as conflict-free.

Beyond Conflict Free

  • Does Not Finance Rebel Movements
  • Protects Against Human Rights Abuses
  • Minimizes Environmental Degradation
  • Maintains Safe and Responsible Labor Practices
  • Supports Community Development

You can view the showroom designs of Brilliant Earth's ethically sourced jewelry in the store or by a virtual appointment.

Is it worth a visit to a Blue Nile showroom?

The showroom is particularly beneficial for those new to jewelry shopping. It is a superb place to try different rings or pieces and see what is best with the availability of experts in person to suggest options and answer questions.

The showroom has a curated selection that can make it much less overwhelming. Once you have a sense of the styles, shapes, or sizes you like, making a wise online purchase with confidence is easier.

👉🏻If you already know quite a bit about what you want or are happy to buy something and send it back for a free return if it isn't exactly right, the website could be your best choice. The website offers a full selection of pieces and a wealth of information.

Also, you can always reach out if you have specific questions and would like to talk to someone or set up a virtual appointment.

Blue Nile’s additional services

Blue Nile has long been a go-to online retailer for jewelry and diamonds. With its vast inventory, the online options are superb.

Whether or not you can make it into a showroom, the website has various resources to select jewelry, including a detailed online library of information about diamonds.

And Blue Nile offers free returns, which can ease the uncertainty of shopping online tremendously - it's easy to send it back if it isn't perfect.

Blue Nile offers various services to their customers, including free secure shipping, free boxes & gift cards, the Blue Nile Credit Card, and jewelry insurance.

Here are a few of the benefits available to Blue Nile customers:

Conflict-Free Diamonds

Blue Nile tracks diamonds from mine to market via the Kimberley Process and other safeguards.

The company is also a signatory of Earthworks' No Dirty Gold Golden Rules, which works to ensure gold and other metals that make up their jewelry "meet the highest human rights, social, and environmental criteria."

Diamond Price Matching

You can reach out to Blue Nile if you find a diamond of the same quality but at a lower price to see if they will match the price.

Diamond Upgrade Program

All GIA and AGS graded diamonds are eligible for the lifetime diamond upgrade program.

Free Lifetime Warranty

All products have a lifetime guarantee. Diamonds are eligible for free cleaning and inspection. The cleaning and inspection are recommended every six months.

Service Discounts

Discounts of 15% are offered for verified United States military members, medical professionals, first responders, government employees, nurses, and teachers.

Student Discount

Enrolled college, graduate, and trade students can receive 15% off regularly priced jewelry.

Refer a Friend

If a friend purchases jewelry at Blue Nile on your referral, you both could save up to $100. The more friends you refer to Blue Nile, the more money you can save.

The Bottom Line

Whether you decide going into a Blue Nile showroom or clicking on a website is best for your needs is a personal choice based on your specifications and your comfort level.

If you are the sort of person who really loves to experience the feel and design of a piece and what it will be like to wear it, the showroom could be the right answer. If you like to browse lots of options and sort through the different choices on your own, the website can provide a generous amount of information.

And it's always possible to combine the two approaches. You can research on the website first and have an idea of what feels right before you go into the showroom for your appointment. Then you can work with your jeweler in the showroom to hone in on the perfect piece.

Whatever way you choose, doing your research and knowing what you are looking for will help you find a special piece for a meaningful person and occasion.🤩

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